RayB Marketing
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Marketing is important...
...But there are already 101 things on your to-do list. And they are all important too!
So how do you handle your marketing?
Do everything yourself?
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Find new staff?
Finding quality employees is difficult, and training is expensive.
And even if you find that perfect person? You're still dependant on that ONE person.
Hire an agency?
If your marketing budget isn't TENS OF THOUSANDS of dollars/month,
Your account is often managed by the intern of the assistant's assistant.
Not good.
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Ad Campaign Optimization
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Only using Facebook Ads.
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RayB Marketing
All Posts
Three Letters That Will Magically Get You More Clients,
Crafting an RSO (Part 2)
November 11, 2024In this article, we tell you exactly how to create your RSO (Rock Solid Offer) from scratch.
Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget
(And What To Do Instead)
September 11, 2024How to target your ads so that you can find your perfect customer with minimal ad spend.
How To Write An Ad That Gets You More Clients (Part 1)
September 7, 2024This article tells you exactly how to start every ad you create, and why our strategy works so perfectly.
Mass Marketing Doesn't Work: Do This Instead
September 5, 2024This is how to find your perfect customer, and how to fit it into your marketing budget.
Why You Should Always Be Thinking About New Ads
September 2, 2024In this article, we talk about ad fatigue and how to avoid it.
RayB Marketing
Why You Should Always Be Thinking About New Ads
September 2, 2024“Heyyyyyy, what’s new with you!?”Pretty common way to greet someone when you haven’t seen them for a while.Notice that we don’t ask:“Hey, what’s old?”or“Hey, tell me what I already know”.We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels.Why Ad Fatigue Is The REAL PandemicSocial media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easier to get in front of the perfect prospect for our business.But……Buuuuuuuuuuuuuuuuuuutt……there are downsides.First and foremost - attention span. We all know the TikTok brain phenomenon that’s going on in real time. Kids unable to watch movies, concentrate on homework, or even watch a video that’s more than 90 seconds.I wish that didn’t affect us but it really does. All of our clients have reduced attention span. Not because they want to. Because they NEED to.How else are you going to deal with ads machine gun firing at you 24/7/365? It’s impossible!So how do we fix this?Don’t worry, I won’t ask you to do any TikTok dancing.There’s a better way.How To Keep Your Prospect IntriguedThe solution to TikTok brain and shortened attention span is not to just turn all of your content and information into easily digestible catfood chunks of 60 seconds or less.The solution is to offer your prospect a LOT of different content.Don’t give them 1 video. Give them 10.Don’t give them 1 article. Give them 100.
Don’t give them 1 tweet. Give them 1000.If a prospect is really interested in your stuff they’ll do their own research. But there has to be some sort of depth to it.They’ll go through your materials. They’ll steel themselves and make it through your content.But it’s up to you to give them a buffet of options. Not just 1 dish.So if you’re running 1 ad now? It’s time to do at least 3 different ones.If you have 1 video for them to see in your retargeting campaign? It’s time to do 5-10 other ones.Now go out there and be fruitful. With your content, obviously. Or be fruitful another way as well. It’s all good, I’m sure you’re a responsible adult.Talk soon,MatthewP.S. If you want to know how I would fix the ad fatigue problem in your business, feel free to get in touch. Fill out the form using the button below and one of my team members will be in touch to see if we’re a good match.
RayB Marketing
Mass Marketing Doesn't Work: Do This Instead
September 5, 2024Quick question: who’s your ideal customer?A lot of business owners answer that question with a variation of:‘Anyone with a pulse and the money to pay me’.Two problems with that:It doesn’t narrow things down a lot.
It only works if you have an unlimited marketing budget.If we’re trying to reach everyone that fits that description then a couple hundred million dollars are a nice start for our marketing campaign.But what if you’re working with a marketing budget that’s less than the GDP of a small African country?Well, this article is for you!Why Carpet Bomb Marketing Doesn’t WorkWe all grew up looking at mass marketing. Coca Cola, McDonalds, Apple. These companies are so omnipresent that it’s almost hard to imagine a world without them.Then we start our company. And we realize that we lack the means of marketing like Coca Cola. We simply don’t have the budget to saturate the market with our message.Carpet bombing your slogan or your logo doesn’t work unless you’re a billion dollar business. It’s also not the way that any of these big brands started out.In fact, I’d bet good money that every big brand you know started by using the same mechanism.They crafted an RSO. A Rock Solid Offer. An offer that directly spoke to their ideal clients. The people they identified as perfect customers for their product or service.Effective marketing hinges on that concept and that concept alone. Are you able to get your RSO in front of the right people?Dynamite Marketing With Your RSOI saw a documentary recently about a thing called ‘blast fishing’ or ‘dynamite fishing’. Some people (I believe it was in Tanzania) figured out that fishing was a whole lot easier if you just chucked a stick of dynamite into the water.Dynamite goes off, fish get killed or dazed by the blast, you just scoop them up. No need for fishing lines or bait or any of that stuff.That’s what an RSO will do for you in your market. Not only will your ideal clients be magnetically attracted to your message, if your offer is solid you’ll also attract the people that are thinking about it, playing with the idea, considering it. So you’ll scoop up ALL the fish.So how do you put together an RSO? Let’s talk about that in the next post.Talk soon,MatthewP.S. If you want to know how I would implement an RSO in your business, feel free to get in touch. Fill out the form using the button below and one of my team members will be in touch to see if we’re a good match.
RayB Marketing
Cookies and Privacy Policy
Last Updated: September 2, 2024
Privacy Policy for RayB Marketing
at https://raybmarketing.carrd.co.One of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by RayB Marketing and how we use it.If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us through email at [email protected].This privacy policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect at RayB Marketing. This policy is not applicable to any information collected offline or via channels other than this website.ConsentBy using our website, you hereby consent to our Privacy Policy and agree to its terms.Information we collectThe personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.If you contact us directly, we may receive additional information about you such as your name, company name, email, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.Throughout the website, we may ask for your contact information, including items such as name, company name, email address, and telephone number.How we use your informationWe use the information we collect in various ways, including to:- Provide, operate, and maintain our website
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- Log FilesRayB Marketing follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.Cookies and Web Beacons, like any other website, RayB Marketing uses ‘cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.DoubleClick DART CookieGoogle is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to raybmarketing.carrd.co and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads.Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.[Google] (https://policies.google.com/technologies/ads)Advertising Partners Privacy PoliciesYou may consult this list to find the Privacy Policy for each of the advertising partners of RayB Marketing.Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on RayB Marketing, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.Note that RayB Marketing has no access to or control over these cookies that are used by third-party advertisers.Third-Party Privacy PoliciesRayB Marketing's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.What Are Cookies?CCPA Privacy Policy (Do Not Sell My Personal Information)Under the CCPA, among other rights, California consumers have the right to:Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.Request that a business delete any personal data about the consumer that a business has collected.Request that a business that sells a consumer's personal data, not sell the consumer's personal data.If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.GDPR Privacy Policy (Data Protection Rights)We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.The right to erasure – You have the right to request that we erase your personal data, under certain conditions.The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.Children's InformationAnother part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.RayB Marketing does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
RayB Marketing
How To Write An Ad That Gets You New Clients (Part 1)
September 7, 2024Here’s something I discovered after being in marketing for almost 2 years.Most ads absolutely suck at getting clients.Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable.But if they don’t get clients… who cares?In this article I’ll show you how to write an ad that gets clients, gets leads, sells products.Let’s get into it:What NOT To Do When Writing AdsLet’s start off with a basic principle.If I wanted to get you to buy something, could be anything, would I:- Dress up like a clown so I can get you to laugh first?- Bring a cute animal like a puppy or a kitten to aid in the sale?- Play loud blaring music and use epic visual effects and cinematography?- Be extremely vague and unambiguous about what I’m trying to get you to buy?If you’ve answered NO to all of the above we’re off to a great start.Because that’s exactly what you wouldn’t do to get someone to buy something.The First Step To Take To Write A Winning AdvertisementSo what do we do instead?We think of our ad as a salesman. Or saleswoman. Whatever floats your boat. But I’m going to use salesman in my example.Let’s say we spot a good prospect for your product or service and we decide to send a salesman over… what would you want him to say? What would he ask? What arguments would he use to get the prospect to take action?Let’s try this with an example and say that we’re selling chiropractic care.First thing we do is ask a simple question: ‘Who is a good prospect for this?’.Let’s say we decide that ‘someone with back pain’ is a good prospect.Now we send out our hypothetical salesman to this hypothetical prospect. What does he say?How about……<drumroll>...“Hi, does your back hurt?”Beating The Blank Page Problem When You’re Writing Winning AdsWhen you start writing anything it’s always daunting to be faced with that blank page. A white sheet of paper staring you right in the face, challenging you to fill it with something useful.That’s why we’re keeping things simple. We just start by asking them if they are a good prospect for our service.Here are some examples:“Are you a business owner and would you like to attract more clients?”
“Does your back hurt?”
“Are you looking to lose some weight in the next few weeks?”
“Would you like to improve your golfswing?”
“Would you like to easily and effortlessly attract women?”We start off simple because simple works. It goes to the heart of the matter. Which is what we’re trying to do.You’re trying to cut through the clutter and beat out the noise of all the other advertisers. So we take a straight-line approach. Straight for the jugular.This is a great start for your winning ad. In part 2 we’re going to build on this and flesh out our ad.Talk soon,Matthew
RayB Marketing
Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget
(And What To Do Instead)
Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends.Spending money on ads without knowing if they'll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands.So let’s fix that and start with the first and biggest reason for why ads fail.Stop Blasting Your Message Out To Anyone With A PulseBefore anyone's gonna shell out their hard-earned dough for what you're selling, you need to make 'em sit up and pay attention. And the cold, hard truth is, most businesses are boring as watching grass grow.But here's the thing: even if you're selling the most boring thing in the world, the RIGHT customer is gonna be alllllll over that like a raccoon jumping in a trash container.The key is figuring out who those folks are and speaking directly to 'em.Forget The Masses - Zero In On Your Dream BuyerInstead of playing the numbers game and hoping you'll stumble across a few decent prospects, you gotta get surgical. Meticulous. Precise.Dig deep and figure out EXACTLY who your perfect customer is.What keeps 'em up at night? What secret desires are they hiding from their spouse? Once you know what makes 'em tick, you can craft an offer that'll have 'em whipping out their wallets faster than you can say "TAKE MY MONEY!".Turn Dull-As-Dishwater Products Into Must-Have MarvelsNow, I know what you're thinking: "But my product is about as exciting as a root canal! How the hell am I supposed to spruce that up?"You gotta find the angle that'll make your ideal customer's ears perk up. Highlight the hidden benefits, tap into their emotions, make 'em feel like their life won't be complete without your gadget.When you're laser-focused on your dream buyer, you don't need to carpet-bomb the whole internet with your ads. You can get your message in front of the EXACT right people, without blowing your whole budget on tire-kickers and looky-loos.So quit messing around with spray-and-pray marketing and start getting intimate with the customers who are practically BEGGING to throw cash at you. Trust me, your ROI will thank you.
RayB Marketing
--free guide--
How to quickly attract more clients for your business with meta ads
Facebook and Instagram are the quickest and most effective ways to attract the perfect clients for your business.
In this free guide we tell you how to do exactly that. No jargon, no technical mumbling, just an easy to follow step-by-step overview of exactly what to do.
RayB Marketing
Three Letters That Will Magically Get You More Clients,
Crafting an RSO (Part 2)
November 11, 2024
First things first: If you haven’t checked out the article above you probably want to start there. It’s worth it, trust me.The number 1 thing you can do to make marketing for your business to pay off is: craft an RSO.A Rock Solid Offer.Here’s how:The Deadliest Mistake When Crafting An OfferLet’s say we run a marketing agency and we need to come up with a good offer to attract clients.Most business owners will come up with something like:‘Call us today for excellent customer service and competitive pricing’or‘We’ve been in business for 15 years and we’re experts in our field’or‘We can handle your ads for you and we have done this for 100+ other customers’Look around you and you’ll see this type of marketing EVERYWHERE.Here’s the major problem with it:It’s B-O-R-I-N-G.Generic. Doesn’t stand out. Doesn’t get your prospect’s blood running hot. Doesn’t even register when your ideal client scans headlines.How do I know?Because the competition can say the exact same thing.The First Element Of Your RSOWhen I tell people that ‘being boring’ is a big marketing problem they usually start thinking about ways to make their stuff outrageous.Lasershows, blinking lights, airhorn noises, confetti, maybe also throw a flamethrower in there for good measure.That’s not what I mean.Oil changes are very boring to me. But if my car is telling me that it’s almost time to get my oil changed? All of a sudden it shoots to the top of my list of things that are interesting.I start looking for oil changes and what do I see?‘Changing your oil is important and good for the engine’
‘$150 oilchange. Book here’
‘Protect your engine, change your oil today’All of that stuff doesn’t cut it. Because it doesn’t step in to MY world. The world of your customer.And you know what my main question is about this oil change thing?“How long is this going to take?”.So if you want to make it interesting for me you come up with something like:‘Book your 15 minute oil change online. Fixed in no-time flat’That’s a great start for an offer. It’s not an RSO yet, but at least we’re making progress.You don’t fix ‘the boring problem’ by being outrageous.You fix ‘the boring problem’ by thinking about your customer, stepping into his world, and entering the conversation going on in his mind.That’s only one element though. A great RSO usually has three, so we still have two more to go.We’ll talk about those in the next article in this series.Talk soon,MatthewP.S. Want to see a solid RSO example in the meantime?Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call. No cost, no obligation. If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard-selling, no pressure, no annoying sales tactics.Sounds good? Then click the 'Contact Us' button below.